Ruth+Bo is rooted in a story of loyalty, redemption, and perfect timing. Inspired by Ruth’s journey from Moab to Bethlehem and the grace of Boaz, her redeemer, we craft fragrances that feel deeply personal—like scripture written on the heart. We’re truly a family business rooted in the Midwest. Ruth+Bo was born from a simple desire to create something beautiful, God-honoring, and lasting for our family and our community.